Creation By Community

These days it can be a brute to get noticed amidst all the noise out there.

So some SMEs are putting on their think­ing caps and using all the tools avail­able today to launch cre­ative cam­paigns to engage peo­ple. What’s the best way to do that?  Make com­mu­nity col­lab­o­ra­tion not only an idea gen­er­a­tor, but also a method to grow the community.

One such com­pany is AdHack, an online com­mu­nity where ad cre­ators and ad buy­ers con­nect to pro­duce high-quality, low-cost, com­mis­sioned ads.

The com­pany posted an enter­tain­ing cliff-hanger com­mer­cial on You Tube dur­ing the super bowl that began a story, and then asked any­one out there to com­plete it, in a con­test for pro­duc­tion of the ad’s sequel.

The AdHack “Show Us Your Balls” com­mer­cial placed within the top 100 viewed Cana­dian videos on YouTube, and the related con­test page had over 4,000 new vis­i­tors in the first cou­ple of days post-launch.

[youtube=http://www.youtube.com/watch?v=NXza8XDafjQ&hl=en&fs=1]