twanless

Getting Ink: How To Publicize Your Business Today

While there’s been much noise about the demise of the press recently, the truth is that there’s more media around than  ever. The big dif­fer­ence is that the “press” has changed con­sid­er­ably over the last five years – it’s now gone elec­tronic,    has wider dis­tri­b­u­tion than ever, and includes other media out­lets like blogs, online news oper­a­tions, Face­book and  ...

twanless

Confessions Of An (Reformed) Idea Slut

This is a mes­sage — and future pro­gram — for cre­atives, dream­ers, and dis­si­dents every­where.  Its  mes­sage? It’s okay to have lots — and lots — of ideas. But they need to be developed. I like to  tell every­one I meet that I’ve Never Met An Idea I Didn’t Like. It’s my mantra, my self– iden­tity, my rai­son d’etre. It’s also often been my downfall.   Yes, at...

twanless

How To Innovate Your Service Business

When you rein­vented your­self or your busi­ness, you were an inno­va­tor. You may have stopped there. So get back into it by explor­ing new ideas. Any­one who has rein­vented them­selves — or is in the process — is famil­iar with some aspects of inno­va­tion. Rein­ven­tion is a sub­set of inno­va­tion in that you look at some­thing and decide to do it in a dif­fer­ent way,...

twanless

The One-Hour Reinvention Plan

Every rein­ven­tion, whether per­sonal or busi­ness, requires some explo­ration. But, that explo­ration can too eas­ily become wan­der­ing aim­lessly. You need a map to guide you along the path. Recently I was work­ing with an entre­pre­neur on a way to start a new busi­ness. Quickly, it became appar­ent that he was pretty fuzzy on what he wanted to do. You see, he’d closed his for­mer...

twanless

Mentor For Rent: The Older Independent’s Value Proposition

Older inde­pen­dent pro­fes­sion­als can’t com­pete against younger peo­ple on speed, idea gen­er­a­tion, and tech­nol­ogy under­stand­ing. But they can stand out if they apply their wis­dom and ana­lyt­i­cal skills and rein­vent them­selves as hired men­tors. Many years ago, while train­ing in project man­age­ment,  I under­took a role-playing exer­cise in cor­po­rate...