Most companies believe they have a pretty good handle on what their businesses are and what they do. But in today’s world, that belief might be a little shaky and out of date.
Do you know what business you’re REALLY in?
Most professional service providers believe they do. It’s accountancy, or consulting, or marketing or one of dozens of other service... 
While there’s been much noise about the demise of the press recently, the truth is that there’s more media around than ever. The big difference is that the “press” has changed considerably over the last five years – it’s now gone electronic, has wider distribution than ever, and includes other media outlets like blogs, online news operations, Facebook and ... 
When you reinvented yourself or your business, you were an innovator. You may have stopped there. So get back into it by exploring new ideas.
Anyone who has reinvented themselves — or is in the process — is familiar with some aspects of innovation. Reinvention is a subset of innovation in that you look at something and decide to do it in a different way,... 