twanless

Getting Ink: How To Publicize Your Business Today

While there’s been much noise about the demise of the press recently, the truth is that there’s more media around than  ever. The big dif­fer­ence is that the “press” has changed con­sid­er­ably over the last five years – it’s now gone elec­tronic,    has wider dis­tri­b­u­tion than ever, and includes other media out­lets like blogs, online news oper­a­tions, Face­book and  ...

twanless

Make It all A Moon Shot

A ver­sion of this post was pre­vi­ously pub­lished in the Finan­cial Post At a con­fer­ence in Cal­i­for­nia orga­nized by the Man­age­ment Lab, schol­ars and thinkers from all over the United States chewed over what was required of today’s managers. Over sev­eral days, the crowd put together a list of 25 “moon shots for man­age­ment” — big goals for man­agers. While...

twanless

Experience Doesn’t Make You An Entrepreneur

When they begin inde­pen­dent busi­nesses, older skilled peo­ple have a wealth of valu­able expe­ri­ence in their par­tic­u­lar spe­cialty. But that expe­ri­ence can also lead to a some­times arro­gant belief that they know every­thing there is to know. They don’t. An info­graphic from Con­tactMe, the soft­ware peo­ple, points out that the aver­age age of entre­pre­neurs ...

twanless

Selling Your Small Business Services: Be Human

Your best asset as an inde­pen­dent busi­ness oper­a­tor is authenticity. Lis­ten­ing recently to Mark Sil­ver, a busi­ness advi­sor I deeply respect because he insists busi­ness oper­a­tion should come from the heart as well as from the head, I was reminded of the need for authen­tic­ity if you’ve opted to become an entre­pre­neur in your own inde­pen­dent advice or ser­vice...